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Sunset High
Project type
Marketing campaign
Software Used
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Xd
Key Attributes
Psychedelic, fun, colourful
Group Members
Amy Ryu, Eashah Chaudry, Michael Loconte
To create a complete marketing campaign, along with fresh branding, packaging and a website for Wasaga Beach Brewing Company's new sister brand, Sunset High.
Targeting millennials and Gen Z of legal drinking age, the cannabis infused drink brand draws inspiration from today's vibrant party culture while nodding to the psychedelic and groovy designs of the 70s. Central to the brand's identity is its dynamic logo, reflecting the energetic spirit and colorful aesthetic of the era. Complemented by packaging designs that change based on the flavor of the drinks, Sunset High offers a visually captivating and exciting overall experience for consumers.
