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On the Dot Cafe
Project type
Marketing campaign, branding, packaging
Software Used
Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Key Attributes
Fun, whimsical, inspired
Group Members
Amy Ryu, Eashah Chaudry, Michael Loconte
To design branding, packaging, and marketing materials for a boba tea shop inspired by artist Yayoi Kusama's work. Drawing inspiration from her vibrant artwork, the cafe features boba drinks that subtly reflect her creative vision without replicating her exhibitions directly.
The branding, packaging, and marketing materials all complement the boba cafe's brand identity with each piece reflecting the fusion of Yayoi Kusama's artistic work. The Vibrant colors and dynamic compositions are consistent throughout, ensuring a cohesive and memorable brand experience for customers whilst setting it apart in a crowded market.
